SKINCARE ADVICE

from a 40-year veteran

SiteCare FieryFX SiteCare FieryFX

Sunscreen Smart: Separating Facts from Fiction for the Modern Man

Sun protection is often overlooked in men's skincare routines. Yet it's one of the most effective tools for maintaining a distinguished, resilient appearance. What many of my professional male clients don't realize is that harmful UV rays are just part of the equation.

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SiteCare FieryFX SiteCare FieryFX

Optimize Your Skin Game: Why Vitamin C Serum Should Be in Your Routine

As a skincare professional, I regularly consult with accomplished men at the peak of their careers who face many challenges—demanding schedules, high-stakes decisions, and yes, the natural effects of time on appearance. The biology is straightforward: oxidation occurs in your skin daily.

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Professional Anti-Aging Technology: My Skin Buddy

Let's talk straight about something that matters—maintaining that sharp, vital appearance that matches your expertise and drive, whether you're in a conference room or on a dinner date. Between early meetings, evening social engagements, and active weekends, finding time to consider proper skincare can feel unlikely. But here's something worth your attention: there's a game-changing tool that's making professional-level skincare seriously straightforward.

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Guys’ Guide to Rejuvenate Sun-Damaged Skin

Maybe you’ve noticed something new showing up in your morning mirror—those subtle changes in your skin that seem to have crept up over time. If you're noticing more lines, rougher texture, or just an overall tired look that doesn't match your inner drive, sun exposure might be the silent youth erosion you haven’t considered.

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April Shea April Shea

The Best Holiday Gifts for Everyone On Your List

Hoping to pick the perfect gifts for your loved ones this holiday season? Getting just the right one, all while making it easy, and budget-friendly, can be exhausting. Let me help!

I’ve put together a list of my (and my client’s!) favorite things to help you pick just the right gift.

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April Shea April Shea

The Magic of the ClearChoice Hydrating Mask

Beyond the natural dryness that the winter brings, when we indulge in more sweets, more alcohol and less sleep during the holidays, our skin notices. Plus, between all of the Christmas parties, spending more time having fun with family, and New Year's celebrations, it can be hard to find time to stick to our regular routines. 

This can really catch up with us, so I’ve been on the lookout for a product to help us combat dryness, while being easy to use. That's why I am so excited to introduce the ClearChoice Hydrating Overnight Masque.

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April Shea April Shea

The Best Hair Regrowth Product? It May Surprise You.

What many don’t share about the best hair regrowth product is that nothing works best on its own - it’s actually best to care for your hair as part of a complete hair renewal system.

I’ll explain how you can do that and truly get to the root (see what I did there!) of hair loss issues in this post.

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April Shea April Shea

Pamper Yourself with a Pumpkin Enzyme Mask

If you haven’t heard, enzyme masks are one of the greatest gifts you can give… your skin.

I often recommend this mask because it provides multiple benefits and is safe for most types of skin.

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April Shea April Shea

Your Best Anti Aging Skincare Routine

One of the most common questions I’m asked is about the best anti- aging skincare routine.

While everyone’s needs are different, there is one tool that I highly recommend for anyone looking for the best anti -aging skincare routine tool. It’s called “My Skin Buddy™”.

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April Shea April Shea

How to Treat Dry Skin on Your Face

When the weather or other lifestyle changes cause dry skin on your face, it’s time to switch up your routine!

The good news is there are many options for how to treat dry skin on your face.

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April Shea April Shea

Winter Skincare Routines Need This

It’s common to experience drier, duller skin in the winter months, so if this is you at the moment, don’t worry! It’s normal and you’re not alone.

Luckily there are some products and methods you can use to change this and give your skin the hydration and care it craves.

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April Shea April Shea

Best Holiday Gifts for Everyone On Your List

Hoping to pick the perfect gifts for your loved ones this holiday season? Getting just the right one, all while making it easy, and budget-friendly, can be exhausting. Let me help!

I’ve put together a list of my (and my client’s!) favorite things to help you pick just the right gift.

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April Shea April Shea

Fall Is the Perfect Time to Refresh Your Skin

After some fun months in the sun, have you started to notice some darker skin patches on your face or body?

These darker spots are commonly know as hyperpigmentation. Please know that hyperpigmentation is normal, we all experience it. However, we can (and should!) take some steps to help improve it. The good news is, as we move into Fall, it’s the perfect time for focusing on your skincare, especially improving any dark spots you have.

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April Shea April Shea

How to Make the Most of Your Skin Care Products and Professionals

One of the best ways you can be sure you are taking care of your skin - keeping it healthy and youthful - is staying up to date on the products you use and consulting with skin care professionals, be that estheticians, dermatologists, doctors, etc.

To help you make the most of your products and time with these other professionals, I’ve created a new service: 30-Minute Virtual Consultation.

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April Shea April Shea

The Top 6 Acne Myths and Why They Aren’t True

As someone who had acne as a teenager, and who works regularly with clients who are hoping to improve their acne, I hear a lot of misconceptions and myths about acne, how to prevent it and how to care for it. I’m here to clear things up about these myths, some of which I think will really surprise you.

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April Shea April Shea

How to Rejuvenate Your Skin Post-Sun Exposure

Have you ever noticed that your skin feels dry, tight, or different after you’ve been in the sun? The good news is that we can take steps to help our skin both before and after sun exposure.

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